Founded in 2015 and located in Zhongguancun Science and Technology Park, TargetingOne is a national high-tech enterprise and Beijing “Specialized, special and new” enterprise, focusing on independent innovation of molecular diagnostic technology and the translation of major disease applications, with a high-level research and development team in the field of instruments, chips, materials, reagents and software.
The company has been developing rapidly, applying for more than 170 domestic and foreign patents, granting more than 90 patents, continuously publishing academic papers in authoritative journals and undertaking national research funds. This rebranding project is to refresh the company’s brand image for the upcoming $25M financing and future development.
Year: 2021-2022
Client: TargetingOne Co.
Products: Overall Rebranding
Demand
The client is looking for a modernized brand visual scheme, either slightly tweaked or completely redesigned. The new brand should be instantly recognizable to the old customers.
After extensive investigation, we came to the conclusion of producing two branding schemes: A more conservative and refined one for the current state of the company, and a more modern one for future rebrandings.
Prototypes
